About Us

Our Story Begins with a Cupboard

Not just any cupboard—a traditional Moroccan one. Hand-carved, timeworn, and full of beauty secrets. It stood in our mother’s childhood home, holding natural treasures: oils, herbs, clays, and perfumes. These were the rituals passed from mother to daughter for generations—simple, pure, and powerful.

When she married our father, a man who embraced Islam and shared her love for tradition, they moved far from Morocco. The cupboard stayed behind—but its wisdom traveled with her.

In their new home, the water, the weather, and the stress were different. Both began to struggle with hair concerns. So, she returned to what she knew. She sourced the same ingredients she grew up with and created her own blend—a formula rooted in heritage and love.

As the family grew the daughters was going through their hijab journey and needed a solution. The same formula that was once made by their mother was the answer for their hijab alopecia, and other hair concerns like lack of growth, lack of shine, frizz and spilt ends.

That blend became sacred in our home. And today, it’s the heart of everything we make.

We may not have that original cupboard anymore, but its history lives on—in every bottle.